For its 73rd edition, EICMA has decided to dedicate the annual Charity Race to the charity Marina Romoli Onlus (MRO). The race, which took place on Sunday, November 22nd in the MotoLive arena, consisted of a relay race with teams competing in different categories (Flat Track, Motocross, Quad). The prize money of 10,000 euros went to MRO. The association was created in 2011, after the road crash that has dramatically changed the life of the promising cyclist Marina Romoli, with the aim of supporting research to find a cure for chronic spinal cord injury and to help financially young athletes who sustained disabling injuries due to accidents during sports activities. EICMA every edition chooses a partner to start a charity activity with, this year they decided to join the MRO since both organizations share a strong commitment to promote road safety for two wheels users.
“We are happy and proud that EICMA and the pilots have chosen to support personally our cause. Many thanks to all the riders and to all the other great people who are always on our side because they believe in our mission. Indeed in recent years the champions of various sports have never failed to lend their support by helping us to raise awareness and funds for medical research to find a cure for paralysis. Their strong support help us fighting every day to make our dream come true, so that paralysis will soon become just a bad memory, ” said Marina Romoli, president of MRO and meber of the Cure Girls.
“I felt a strong emotion watching them riding to support with great passion our mission. Their contribution will help finding a cure for paralysis. Unfortunately our battle is hard, but all the great support we have had so far give us hope that we can really make a cure happen. I sincerely thank all who have supported us. Thank you … Thank you … Thank you!!!!!” Said Loredana Longo Vice President of Marina Romoli Onlus and member of Cure Girls.
Eicma Charity Race for MRO
MRO at Eicma
The limited company EICMA is the marketing tool of Confindustria ANCMA, the National Association of Bicycles Motorcycles and Accessories, through which Italy consolidates its role on the international scene. EICMA organizes the International Motorcycle Exhibition , in Milan: is the only platform in the world capable of illustrating all the different aspects of the two-wheeler world. It is amply confirmed as the world event that attracts most visitors, trade and press so much so as to guarantee a higher visibility than any other event of this sector. In 2014, EICMA celebrated its first 100 years. The Exhibition and the city of Milan, together with Italy, boosts a vision of present and future which confers prestige and shows two-wheel vehicles as the protagonists of a new concept of mobility, as well as continuing to inspire a strong deeply-rooted passion. This mix of elements adds up to a trade exhibition that fulfils both B2B and B2C objectives, enabling producers to reach a wide and highly diversified target. An important forum and meeting point, capable of presenting themes that go well beyond those strictly relating to two-wheelers, and focused on the requirements expressed by society as a whole, even through contaminations with other sectors. http://www.eicma.it/en/
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